Letter 1: To Friend/Acquaintance

Today's Date, 1997

Dear Mike,

I hope all is well. A friend gave me this tape to listen to. It's by a business associate of his who is knocking down a million dollars a year in a business he runs from his home. He started it with less than $1000 just five years ago. I found it hard to believe until I listened to the entire tape.

The company that has made this business venture available to him and now to me, is an aggressive-growth company expanding into our local area (if Mike is local, OR "your area" if Mike is long-distance). While doing my due diligence, I've become impressed with what I've learned. They are very well managed, financially strong and their stock has grown more than 500% since going public three and one half years ago.

(Optional paragraph.) The company's team of scientists has developed a unique line of products using space-age technology. These products can help improve and prolong life, and reduce the risk of health problems that result in over 70% of all U.S. deaths. When you listen to the tape you will see that this is a big deal

They have now developed a completely turnkey business that I'm very impressed with. It's a simple business that people can start part-time at home with virtually no real investment or risk.

Anyway, I'm not sure if you've considered other career options, or ways to diversify to create additional sources of income. If so, I thought this might interest you, too. As I considered people I would really enjoy working with, I thought ,of you. In any case, I doubt if you've heard a guy talk like this!

Listen to it the next time you are in the car and let m know if you have an interest in reviewing some additional information.

Sincerely,

John

P.S. We have an important conference call scheduled next Wednesday. If, after listening to this tape, you have interest in learning more, you would definitely want to be on this call. If I don't hear from you by Tuesday evening, (Optional phrase: "...either my colleague Bob Warren or...") I will give you a call then.

Letter 2: To Friend/Acquaintance

Today's Date, 1997 Letter 2-To friend/acquaintance

Dear Sue,

I hope you are doing well (or other personalized opening sentences). As you know, I have enjoyed a successful (real estate) career for the past e years. While the (real estate) business has been good to me, it has been undergoing significant change as most (industries) have.

Over the last several months, I have done some serious soul-searching-thinking about my future and what I really want to do with my life. I have come to the conclusion that I don't want to (sell real estate) the rest of my life. I decided that if I'm going to do something else, that I want to have control and be in business for myself.

Since I can't afford to just walk away from my (real estate) career until I replace my income, I started researching businesses that would offer me the flexibility of starting part-time without interfering with my (real estate) business.

After considerable time researching different businesses, I've finally decided on one that impresses me very much. There's great potential with virtually no investment or risk. The name of the company is Rexall Showcase International, a young company within the Rexall-Sundown Family of Companies. They are currently experiencing rapid growth nationally and internationally. They are very well managed, financially strong, and their stock has grown more than 500% since going public three and one-half years ago,

Anyway, I'm not sure if you've considered other career options, or ways to diversify to create additional sources of income. If so, I thought this might interest you, too. As I considered people I would really enjoy working with, I thought of you. In any case, I doubt if you've heard a guy talk this!

Listen to the enclosed tape the next time you are in the car, and let me know if you have an interest in reviewing some additional information. Sincerely,

John Doe

P.S. We have an important conference call scheduled next Wednesday. If, after listening to this tape, you have interest in learning more, you would definitely want to be on this call. If I don't hear from you by Tuesday evening (Optional phrase: "...either my colleague Bob Warren or...") I will give you a call then.

Letter 3: Long-Time Friend

Today's Date, 1997

Mr. Robert Delaney
12345 Avenue 2000
HisTown, HisState 12345

Dear Bob,

I hope you and the family are doing well. Things are going very well on this end. The kids are growing like weeds and we have really had some enjoyable times together. Hopefully we will have a chance to get together soon. Please let me know how you guys are doing.

Since we haven't spoken recently I thought I would update you on what I'm doing. As you know, I have had a very successful career with the (Rockefeller Life Insurance Company)-. Although my career has been going well, I've simply become burned out, and decided to look at my options.

Over the last several months, I have done some serious soul-searching-thinking about my future and what I really want to do with my life. I decided that if I'm going to do something else, that I want to have control and be in business for myself.

Since I couldn't afford to just walk away from my (insurance) career until I replaced my income, I started researching businesses that would offer me the flexibility of starting part-time without interfering with my (insurances business).

After considerable time researching different businesses, I've finally decided on one that really impresses me. There's great potential with virtually no investment or risk. The name of the company is Rexall Showcase International, a young company within the Rexall-Sundown Family of Companies. They are currently experiencing rapid growth nationally and internationally. They are very well managed, financially strong, and their stock has grown more than 500% since going public three and one-half years ago,

Anyway, I'm not sure ff you've considered other career options, or ways to diversify to create additional sources of income. If so, I thought this might interest you, too. As I considered people I would really enjoy working with, I thought of you. In any case, I doubt if you've heard a guy talk this!

Listen to the enclosed tape the next time you are in the car, and let me know if you have an interest in reviewing some additional information. Let's try to get together soon.

Your friend,

John

P.S. We have an important conference call scheduled next Wednesday. If, after listening to this tape, you have interest in learning more, you would definitely want to be on this call. If I don't hear from you by Tuesday evening (Optional phrase: "...either my colleague Bob Warren or...") I will give you a call then.

Letter 4: To Unknown Referral

Today's Date, 1997

Mr. Thomas Slater
4321 Serendipity Circle
Colorado Springs, CO 54321

Dear Tom,

We haven't met yet so please let me introduce myself to you. I'm one of a team of individuals responsible for the expansion of a young division of the 93-year-old Rexall company here in the area. A mutual friend of ours, gave me your name as someone who might have an interest in this project.

The company is currently experiencing rapid growth both nationally and internationally. They are very well managed, financially strong, and their stock has grown more than 500% since going public three and one half years ago.

Since we have not spoken, I don't know if you've considered other career options, or ways to diversify to create additional sources of income. If so, let me encourage you to listen to the enclosed pre-interview audio tape. It clearly outlines who we are, what we have to offer, and the type of individuals we are seeking.

The tape is from my colleague, Todd Smith, who started with the company five and one half years ago. He has earned over one million dollars in each of the last three years. His message should answer any questions you have and help you see the big picture.

This is a serious offer and one you may not encounter again. If what you've read interests you, please listen to the tape the next time you are in the car and let me know if you have an interest in discussing the possibilities in further detail.

Sincerely,

John Doe

P.S. We have an important conference call scheduled next Wednesday. If, after listening to this tape, you have interest in learning more, you would definitely want to be on this Gall. ff I don't hear from you by Tuesday evening (Optional phrase: "...either my colleague Bob Warren or...") I will give you a Gall then.

Letter 5: Common Career
Credit to Chuck Hendricks

Today's Date, 1997

Mr. George Edwards
Edwards & Sons Management
4444 Specific Street, Suite 4000
WayUpNorth, Minnesota 67890

Dear Mr. Edwards,

By way of introduction, I'm the owner/president of Hendricks Property Management Corporation, a mid- size company that specializes in the development and management of assisted housing throughout North Dakota and Montana with over 25 years experience in the industry. My business has been and is still very successful. But a few years ago I started asking myself, "Do I want to do this the rest of my life, and if not, what else could I do without jeopardizing my current career/lifestyle?"

This is the basis for the enclosed audio tape, If Not Now ... When?, and the business that found me. As a fellow CPM@, I'm sure you are a person of integrity and professionalism. My colleague, (Todd Smith) and I are looking for a few key associates who are at a stage in their lives /careers considering a possible change-maybe concerned about their future, maybe longing for the freedom of being their own boss, OR are interested in a bigger, more exciting, growing, and rewarding endeavor than they have right now. Does this sound like you?

I feel you may value what we have to offer; a very simple, home-based business-a new expansion of a 93- year-old trusted and respected company, Rexall rated by Forbes (Nov.'96) in the TOP 200 BEST Small Companies in the USA. Because of the respect I have for you as a colleague, I've invested in putting this informational audio into your hands.

I encourage you to listen to the entire tape (just pop it in your car on the way to work) to find out if you have any interest in leaming more; then call me at 1-234-567-8910.

Sincerely yours,

Charles A. Hendricks, CPMO

P.S. The message on this tape is timely, addresses the societal and economic forces that will change our lives in the coming century, and explains precisely why new methods of doing business are necessary and are evolving. Your thinking about money, business, success, and your own future will be challenged by this message!

Letter 6: Common Club

Credit to David Thompson

Today's Date, 1997

Mr. James Robinson
ROBINSON INTERIOPS
9876 Avenue Street
Anytown Park, Kansas 65432

Dear Jim,

Since we don't know each other, I'd like to introduce myself to you. I am a new member of the Breakfast at Eight Club and am very excited to be part of a group of business people who are dedicated to working together to further the success of the membership. I am looking forward to getting to know more about your company so I can be a valued member of our group by providing you with the referrals you are looking for.

Please send me information about (Robinson Interiors) and yourself, so I can be effective in sending business to you. 1, too, am a fishing and boating enthusiast, so I already know we have that in common!

Just a little background information on myself. Prior to joining Rexall, I spent 17 years owning, managing, and building a national consulting organization. We provided executive -search and management counseling services, on a fully retained basis, to the "big six" public accounting firms with our primary clients being Price Waterhouse, and Coopers & Lybrand. We maintained offices or affiliates in New York, Chicago, Los Angeles, and Kansas City. Even though I was successful, it became apparent to me that I needed to take greater control of my life. The challenges I was facing with increased health care cost, changing investments strategies of my clients, and less time with my family led me to the business I am in today.

I am enclosing an audio overview of my current business which I think you will find fascinating. The gentleman you will hear on this tape is my colleague, (Todd Smith). You will find his approach is very direct, straight forward, and no-nonsense. The reason I am giving you this is because we are looking for a few key individuals to help us with our expansion into the midwest. The right persons will have high integrity with a proven track record of success.

If you could pop this into your tape player the next time you are in your car, and if a few people come to your mind who have these qualities and are self-starters, make a mental note of them. I will call you for a private conversation next Thursday afternoon or Friday morning when I return to Kansas City.

Sincerely yours,

David Thompson

Letter 7: Common Classmates
Credit to Jane Johnson

Today's Date, 1997

Ms. Karen Pardue
5432 First Street
OneGreatTown, Idaho 54321

Dear Karen,

We graduated from S.I. together, but can you believe we are coming up on our 30th Anniversary? My, how time flies with careers and families! I hope this note finds you healthy and prosperous.

To catch up a little, after graduating I started a full-time career with the Corporation. After 18 years, I had accomplished my goals and was, what most would consider, successful. Then, suddenly, the rules were changed. The company went through some restructuring, what my boss called "right-sizing." In other words, I was asked to do something I didn't want to do-for less money-or leave quietly.

After this experience I vowed to never pour my heart and soul into helping another company that could then dispose of me like yesterday's garbage.

Since our cash reserves were small, I started looking at businesses that I could start with little or no investment or risk, that could provide an immediate income. Then through an acquaintance of mine, I Was introduced to a unique business venture. The company that has made this business venture available to him, and now to me, is a young division of the Rexall company, an aggressive-growth organization expanding into our local area ( ... if Karen is local, OR "your area" is Karen is long- distance).

While doing my due diligence, I've become impressed with what I've learned. This company, Rexall Showcase International, is well managed, financially strong, and its stock has grown more than 500% since going public three and one-half years ago. They have now developed a completely turnkey business that could be started part-time at home with virtually no real investment or risk.

After helping several other classmates free themselves of the ball and chains of corporate America, I felt compelled to share this information with you as well.

Anyway, since we haven't talked, I don't know ff you've considered other career options, or ways to diversify to create additional sources of income. If so, I thought this might interest you, too.

Listen to the enclosed tape the next time you are in the car, and let me know if you have an interest in reviewing some additional information.

Best personal regards,

Jane Johnson
(Nee- Jane Richards)

P.S. We have an important conference call scheduled next Wednesday. If, after listening to this tape, you have an interest in learning more, you would definitely want to be on this call. If I don't hear from you by Tuesday evening I will give you a call then.

Letter 8: Common Group

Today's Date, 1997
Credit to Al Johnson

Mr. Donavan Rasmussen
Route 1, Box 1000
Fabulous Falls, Minnesota 56789

Dear Donavan,

Allow me to briefly introduce myself. I'm a fellow member of the South Metro Denver Chamber of Commerce and have lived in the Parker area the past year and one-half. I've been a high school teacher, a CPA for Arthur Andersen & Company, and for ten years I was president and CEO of a $140 million wholesale aircraft parts distributor.

Like you, I'm acutely aware of the power and importance of personal referrals, and word-of-mouth advertising. I would like to help you by recommending your business to the people with whom I network. If you could send me some information about what you do, I will make it a point to disseminate ft when the opportunities arise.

I'm presently helping head-up the expansion in this area of a major international publicly-held healthcare company, and I'm looking for a couple of absolutely top-quality people to help us accomplish our objectives. I've enclosed an audio tape which I've found is a convenient way to communicate information about my company and its products. Please pop this into your tape player as you go on your way.

I would appreciate a call after you've reviewed the audio with any ideas you may have about individuals you know who could help me. If I don't hear from you by Tuesday evening, I'll give you a call then.

Best regards,

AI Johnson

Enclosure as described

. Letter 9-Response To Advertisement

Today's Date, 1997

Mr. Ad Respondent
Route 2, Box 2000
Hard Knox, Missouri 56789

Dear Mr. Respondent,

Enclosed is the audio cassette you requested in response to (an advertisement in the Atlanta Constitution) . Since we haven't yet spoken, I'll take this opportunity to introduce myself. I'm one of a team of medical, business, and sales professionals heading up the expansion of a young division of the 93-year-old Rexall Company here in the area. The tape explains how you can own your own high-profit, home-based business as part of this project.

The company, Rexall Showcase International, is experiencing record growth both nationally and internationally. We have recently been featured in Success Magazine, The Wall Street Journal, Investor's Business Daily, and were just ranked #106 in Forbes' 200 BEST SMALL COMPANIES in America. The company is very well managed, financially strong, and the stock value has increased by over 500% since going public three and one-half years ago.

If you have the desire for a high income and the freedom of being your own boss without great capital risk, let me encourage you to listen to the entire tape.

The gentleman you will hear on this tape is my colleague (Todd Smith) who has earned over one million dollars in each of the last three years in the business being offered to you. He will discuss how he did it, and how you can, too. His approach (as you will hear) is direct, straight forward, and no-nonsense.

Upon your review of the information, if you would like to learn more about this project, please call me at your convenience.

Sincerely,

Tim Erickson

P.S. On Wednesday evening at 7:30, 8:30, 9:30 10:30 and 11:30pm (Eastern Time) we're conducting a short 15minute listen-only training call. If you want to listen in, call 1-800-626-9344 a minute or two early. If you get a busy signal, wait one minute and re-dial. The call will cover more information on how we build the business and how we make money.

Enclosure as described

Letter 10: MD-To Other Physicians/Health Professionals

Today's Date, 1997

Ross Hauser, MD
1 1 22 Healthcare Lane
San Diegoland, California 98765

Dear Dr. Hauser,

By way of introduction, I am a (type of physicians and have been practicing medicine here in Encinitas for the past- years.

Since we haven't met, I don't know your views on preventive and alternative healthcare. Assuming you are an advocate of, or contemplating the possibility of preventive medicine, I would like to share with you some valuable information about a line of natural products manufactured by Rexall. Our patients who are using these products are having remarkable results, and they are grateful for healthcare solutions without side-effects.

Through these unique nutritionally-based products we are seeing patients experience as much as 100point drops in their cholesterol in 30 to 60 days, and --point drops in their triglycerides. We are seeing a stabilization of blood sugar levels with our diabetic patients-some of whom are able to significantly reduce their use of insulin. We are also seeing a reversal of cardiovascular obstructions with some of our heart patients.

Our patients with high blood pressure, poor blood circulation, and obesity are seeing impressive results. We are also seeing great results with patients who have suffered with allergies, colitis, spastic colon, chronic constipation, diverticulitis, diverticulosis, and other maladies I have not listed here.

If learning about these products is of interest to you, please listen to the enclosed audio tape of other medical professionals who share their views on these breakthrough formulations. I've also enclosed a brief overview of some recent trials conducted on the Bios LIFE 2 product.

If, after your review of this information, you have an interest in offering these natural preventive products, or even as adjuncts to your patients' current therapy, I would be pleased to discuss this to your satisfaction. What a pleasure it would be to have you join our team of hundreds of other gratified physicians who are enjoying successful, results with thousands of patients! Together we can make a difference.

Your colleague,

Rick North, MD

P.S. Please call me at your convenience. I will be happy to provide you with additional documentation. If I don't hear from you by (Tuesday, March 4th), I will touch base with you then.

Letter 11: Event Follow-Up Letter

Today's Date, 1997

Mr. Dave Jones
7654 Changing Way
Territory, Texas 76543

Dear Dave,

I hope things are going well for you. Personally, I can't wait for winter to get over. How about you?

I just wanted to take a moment to update you and let you know how things are going with Rexall Showcase. You're undoubtedly someone I would really enjoy working with, so I wanted to stay in touch and update you on my progress.

I just returned from Rexall Showcase Intemational's conference in Nashville, Tennessee. The company is seeing record growth. In fact, we grew over 25% in January over December. How many companies do you know that experience this kind of growth in one month? RSI just introduced several new products, a new, exciting stock option plan, and some great sales tools. It is truly exciting to be part of this great opportunity with such a respected company.

As far as my own personal business with Rexall Showcase, it's going great. I have (list accomplishments) I couldn’t be more thrilled with what’s been taking place,

If you ever have an interest in taking a closer look at what I'm doing, I'd enjoy the opportunity of getting together with you.

I wish you the best, and continued success. Sincerely,

Grant Chapman

P.S. New tape! Let me know what you think of this one.

Letter 12: Just Met Follow-Up Letter

Today's Date., 1997

Ms. Molly Manning
7654 Changing Way
MapleTree, Vermont 76543

Dear Molly,

It was great meeting you (,yesterday) at (location/event) Even though we didn't have long to talk, I was impressed with you.

I'm one of a team of medical, business, and sales professionals heading up the expansion of a

young division of the Rexall-Sundown Family of Companies here in the area. We are currently looking for a few personable and talented people to add to our leadership team.

I don't know if you've considered other career options, or ways to diversify to create additional sources of income. If you have, please listen to the enclosed tape from (Todd Smith) (Todd) is one of the leaders on our team. He has made over one million dollars in each of the last three years in this business. His style is uniquely straightforward and direct.

Anyway, listen to the tape and let me know if you have an interest in discussing the possibilities in further detail.

Sincerely,

Allison Dempsey

P.S. We have an important conference call scheduled next Wednesday. If, after listening to this tape, you have interest in leaning more, you would definitely want to be on this call. If I don't hear from you by Tuesday evening I will give you a call then.

Letter 13: Common Career
Credit to Bob Warren

Today's Date, 1997

Mr. Daniel J. Kenna

Crown Mortgage Company
34567 Midtown Street
DownSouth, Georgia 76543

Dear Mr. Kenna,

Just two years ago I was a successful top-producing loan officer for a large mortgage company in California. My life was busy with pre-quals, loan apps, real estate agents, interest rates, loan processors, underwriters, loan docs, loan closings, and being paged seven days a week.

I was able to make a good living, but I found the personal cost to me and my family was substantial. The only way I could ever relax and enjoy quality time with my family was to leave town. But when I returned from my much needed vacation, I would find myself in the middle of "loan catastrophes' that only a loan officer can relate to. Of course, as the loan officer it was my job to resolve the problem and put out the fire. All of this made me wonder if my time away was really worth it.

I recall one day noticing that as my pager went off, my stomach went into knots. From that day on I was conscious of this horrible feeling in my gut every time the pager went off. It was then I realized I had to find a better way.

Can you relate to the following? As a loan officer...

1. My income was limited by the number of hours I could provide my service-and I was sole proprietor.
2. More income always equated to more stress, increased time pressures, and less time doing the things I enjoyed.
3. My income was characterized by peaks and valleys in an ever changing market.
4. My success or failure was determined by many variables outside my control-like the performance of processors, underwriters, or attorneys, the whims of real estate agents, home buyers, and the volatility of interest rates and home sales.
5. No matter how many loans I closed last month, each month I started over with absolutely no equity created from previous efforts.

In my search for a better way, I came to the realization that I had to make a change. I knew that if I wanted my life to be different, I would have to do something different. Albert Einstein concluded that the definition of insanity was when someone does the same things over and over again but expects different results!

For the past year I have developed a simple but lucrative home-based business with the financial support of a 93-year- old publicly-traded company. While my business began as a way to diversify, it has quickly evolved into my full-time career.

Today, I spend my time doing business with the people I want to do business with, and based upon my own tirne- frame. I no longer wear a pager, I have no catastrophes to resolve as I work in the relaxed stress-free environment of my home, and I couldn't tell you today's interest rate.

Are you looking for a better way? Are you ready for a change? If so, I encourage you to listen to the enclosed pre- interview audio today. Currently I am looking to identify several key individuals whom I can help develop their own turnkey businesses.

If you are like me, you are probably very skeptical-especially when receiving a packet like this one in the mail from someone you don't know. I believe you (we) should be skeptical but also have an open mind. After all, what do you have to lose? I encourage you to do your own, due diligence because I'm confident the more you find out, the more you will be impressed.

Upon your review of this information, if you would like to be considered for our mentoring program please call me at my office, 876-543-2111, or 1-800-757-5942 for my voice mail.

I wish you continued success!

Sincerely,

Bob Warren

P.S. The gentleman you will hear on this cassette tape, Todd Smith, has personally mentored me for the past 12 months. Todd has earned over one million dollars in each of the past three years with this home-based business.